Originally Aired - Tuesday, February 7 • 10:30 AM - 11:30 AM
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Location: B311
Title: How Things Look Matter – But How Do You Protect Them
Description: How something looks – whether packaging, a product, or a graphical user interface – is critically important to making the sale and developing a memorable user experience. From an A/C grate to a control panel interface, protecting the look of something is critical to thwarting copyists and maintaining a competitive advantage. Attendees will learn the ins and outs of using copyrights, trade dress, and design patent rights to protect their design IP.
Level: Entry Level
Type: Free Industry Sessions
Cost: FREE to all registered AHR Expo attendees
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